Her sales process is entirely unique to the industry, only selling at our fixed rate and hand selecting every brand that is involved. Stick To Your Core ObjectivesĬhelsea Cox our Sponsorship and Sales Manager, has been with Be:FIT London since its initial launch, and has single handedly grown our incredible portfolio of associated brands, which continues to expand each year. Here the team at Be:FIT London discuss how they pioneered a movement by flipping the traditional exhibition model on its head. But despite its growth, the core foundations on which the event was built have remained in place since day one and continue to set it apart from its competitors.īeyond the festival, the team behind Be:Fit London have a vision to become a hub for the most well-informed and up to date wellness content & advice, and a platform for women from all walks of life to share, meet, socialise and inspire.
Four years later the fitness industry has evolved, and so has Be:FIT.įlying somewhat under the radar for the first two years, 2016 saw the festival undergo some major changes revolving around its marketing and promotional strategy, this led to Be:FIT London pulling in its largest audience yet, of over 15,000. From fitness classes and live cooking demonstrations to talks from industry leaders and educational workshops, Be:FIT London has taken the concept of the wellness festival to the next level.įounded by Telegraph Events in 2014, Be:FIT London launched with the core objective to change the health and fitness industry’s focus on body image and aesthetics, and instead, encourage its audience to lead a happy and well-rounded lifestyle.
The brand, a figurehead for London’s wellness industry, has successfully grown a community of thousands of fitness enthusiasts, providing them with the tools they need to live healthier and happier lives. Now in its fourth year Be:FIT London has established itself as one of the pioneers of the wellness festival movement.
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